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VERSION:2.0
PRODID:-//Paid Media Collective//Platform deadlines//EN
CALSCALE:GREGORIAN
BEGIN:VEVENT
UID:deadline-dv360-youtube-brand-assets-2027@paidmediacollective.com
DTSTAMP:20261027T185137Z
DTSTART;VALUE=DATE:20270101
DTEND;VALUE=DATE:20270201
SUMMARY:Planning window: DV360 YouTube responsive ads require business iden
 tity assets
DESCRIPTION:DV360 YouTube responsive ads require business identity assets\n
 \nMonth-only planning window. This spans the published month\; its first d
 ay is not a confirmed cutover date.\n\nWho is affected: YouTube responsive
  ads managed through DV360 API or Structured Data Files when advertiser de
 faults do not supply the business name and logo.\n\nWhat to do: Review adv
 ertiser defaults and ad-level identity assets. Update SDF templates and va
 lidate the inherited values or explicit business name and logo before the 
 requirement takes effect.\n\nSuggested owner: Programmatic operations and 
 creative trafficking lead\n\nEvidence to keep: Advertiser defaults\, resol
 ved business identity for a sample ad and a validated SDF export or upload
 .\n\nGoogle now lists January 2027\, without a specific day. Defaults can 
 supply the values\, so an empty ad-level field is not automatically a miss
 ing asset. This is a DV360 requirement\, not a blanket Google Ads migratio
 n.\n\nLast successful source review: 2026-10-19\n\nOriginal source: https:
 //developers.google.com/display-video/api/deprecations?utm_source=paidmedi
 acollective&utm_medium=referral&utm_content=newsfeed\n\nPaid Media Collect
 ive: https://paidmediacollective.com/deadlines#dv360-youtube-brand-assets-
 2027\n\nOne-time calendar copy. It does not update automatically\; check t
 he original source before acting.
URL:https://paidmediacollective.com/deadlines#dv360-youtube-brand-assets-20
 27
TRANSP:TRANSPARENT
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