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PRODID:-//Paid Media Collective//Platform deadlines//EN
CALSCALE:GREGORIAN
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UID:deadline-google-call-only-2027@paidmediacollective.com
DTSTAMP:20261027T184954Z
DTSTART;VALUE=DATE:20270201
DTEND;VALUE=DATE:20270301
SUMMARY:Planning window: Existing call-only ads stop serving
DESCRIPTION:Existing call-only ads stop serving\n\nMonth-only planning wind
 ow. This spans the published month\; its first day is not a confirmed cuto
 ver date.\n\nWho is affected: Advertisers still relying on the legacy call
 -only ad format\, including API-managed campaigns.\n\nWhat to do: Identify
  remaining call-only ads and prepare responsive search ads with the approp
 riate call assets. Check the phone destination\, eligibility and call-conv
 ersion measurement before relying on replacements.\n\nSuggested owner: Sea
 rch lead and call-tracking owner\n\nEvidence to keep: The legacy ad invent
 ory\, replacement ad and asset status\, verified phone destinations and co
 nversion checks.\n\nNew call-only ad creation was already blocked in Janua
 ry 2026. February 2027 concerns existing ads and the end of API support. T
 he announcement does not specify a universal day or guarantee equivalent c
 all volume.\n\nLast successful source review: 2026-10-19\n\nOriginal sourc
 e: https://ads-developers.googleblog.com/2025/10/upgrade-your-call-only-ad
 s-to.html?utm_source=paidmediacollective&utm_medium=referral&utm_content=n
 ewsfeed\n\nPaid Media Collective: https://paidmediacollective.com/deadline
 s#google-call-only-2027\n\nOne-time calendar copy. It does not update auto
 matically\; check the original source before acting.
URL:https://paidmediacollective.com/deadlines#google-call-only-2027
TRANSP:TRANSPARENT
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