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PRODID:-//Paid Media Collective//Platform deadlines//EN
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BEGIN:VEVENT
UID:deadline-google-display-expansion-2027@paidmediacollective.com
DTSTAMP:20261027T185043Z
DTSTART;VALUE=DATE:20270201
DTEND;VALUE=DATE:20270301
SUMMARY:Planning window: Search Display Expansion starts migrating
DESCRIPTION:Search Display Expansion starts migrating\n\nMonth-only plannin
 g window. This spans the published month\; its first day is not a confirme
 d cutover date.\n\nWho is affected: Search campaigns with Display Expansio
 n enabled\, including a Target Impression Share exception.\n\nWhat to do: 
 Review current network settings\, the migration exceptions and the documen
 ted channel-priority options with the campaign owner.\n\nSuggested owner: 
 Search account owner\n\nEvidence to keep: A before-and-after record of net
 work settings\, bidding strategy and spend distribution.\n\nGoogle specifi
 es February\, not a universal migration day. Budget allocation is best eff
 ort\; it is not a guaranteed hard cap.\n\nLast successful source review: 2
 026-10-19\n\nOriginal source: https://support.google.com/google-ads/answer
 /18385152?utm_source=paidmediacollective&utm_medium=referral&utm_content=n
 ewsfeed\n\nPaid Media Collective: https://paidmediacollective.com/deadline
 s#google-display-expansion-2027\n\nOne-time calendar copy. It does not upd
 ate automatically\; check the original source before acting.
URL:https://paidmediacollective.com/deadlines#google-display-expansion-2027
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