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PRODID:-//Paid Media Collective//Platform deadlines//EN
CALSCALE:GREGORIAN
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UID:deadline-google-dsa-ai-max-2027@paidmediacollective.com
DTSTAMP:20261027T185234Z
DTSTART;VALUE=DATE:20270201
DTEND;VALUE=DATE:20270301
SUMMARY:Planning window: Dynamic Search Ads auto-upgrade to AI Max begins
DESCRIPTION:Dynamic Search Ads auto-upgrade to AI Max begins\n\nMonth-only 
 planning window. This spans the published month\; its first day is not a c
 onfirmed cutover date.\n\nWho is affected: Search campaigns using Dynamic 
 Search Ads. This is a separate transition from Display Expansion.\n\nWhat 
 to do: Inventory DSA campaigns\, review the current AI Max controls and ag
 ree how to compare targeting\, creative and landing-page behaviour during 
 the transition.\n\nSuggested owner: Search strategy lead and account owner
 \n\nEvidence to keep: The campaign inventory\, existing settings and the s
 ource’s dated update rather than an older summary.\n\nGoogle’s 11 June
  update moves the DSA transition to February 2027. Older page summaries st
 ill mention September. Automatically Created Assets and campaign-level bro
 ad match follow a separate timetable. No universal February day is stated.
 \n\nLast successful source review: 2026-10-19\n\nOriginal source: https://
 blog.google/products/ads-commerce/dsa-upgrade-to-ai-max-2026/?utm_source=p
 aidmediacollective&utm_medium=referral&utm_content=newsfeed\n\nPaid Media 
 Collective: https://paidmediacollective.com/deadlines#google-dsa-ai-max-20
 27\n\nOne-time calendar copy. It does not update automatically\; check the
  original source before acting.
URL:https://paidmediacollective.com/deadlines#google-dsa-ai-max-2027
TRANSP:TRANSPARENT
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