{
  "schema_version": "1.0.0",
  "title": "Paid Media Collective video catalogue: 10 October 2026 active-source update",
  "generated_at": "2026-10-10T18:41:00+00:00",
  "research_date": "2026-10-10",
  "scope": {
    "audience": [
      "Paid Media Collective owners",
      "agency owners",
      "brand owners",
      "paid-media practitioners"
    ],
    "language": "English included resources; mixed-language and unknown-language source entries retained separately for screening provenance.",
    "purpose": "Find and filter potentially relevant videos, with explicit differences in verification depth.",
    "exhaustive": false,
    "definition_of_all_relevant": "All in-scope items retained from the bounded discovery sources screened in this pass; not all videos on YouTube.",
    "geography": "Not geographically restricted; platform eligibility and regional availability not verified.",
    "publication_authorized": true
  },
  "counts": {
    "expanded_source_observations": 435,
    "unique_items_considered_including_previous_research": 356,
    "videos": 311,
    "default_search_videos": 306,
    "excluded_videos": 31,
    "creators_included": 17,
    "original_watch_pages_reviewed_in_this_expansion": 33,
    "evidence_levels": {
      "transcript_sampled": 8,
      "description_reviewed": 62,
      "listing_only": 236
    },
    "view_precision": {
      "exact_metadata": 262,
      "exact_display": 39,
      "rounded": 5
    },
    "preferred_view_source_types": {
      "youtube_watch_player_metadata": 257,
      "youtube_channel_listing": 32,
      "expanded_youtube_watch_page": 12,
      "youtube_atom_feed": 5
    },
    "upcoming_videos": 1,
    "existing_video_counts_refreshed": 0,
    "deferred_videos": 1,
    "unavailable_playlist_items_without_identity": 1,
    "existing_video_metadata_preserved_from_production": 224,
    "new_videos_in_this_publication": 2,
    "new_videos_in_latest_intake": 2,
    "not_selected_in_latest_intake": 0,
    "description_reviewed": 67
  },
  "field_guide": {
    "views.count": "Integer only when an unrounded count is displayed. Null for rounded K/M/B counts.",
    "views.approximate_count": "Numeric conversion of the rounded display for sorting only. Not an exact observation.",
    "view_observations": "History of public counts. The latest observation in this research pass is preferred, including rounded listings. Older exact counts remain in the history and must not be represented as current exact counts. Conflicting surfaces are preserved.",
    "published_date": "ISO date only when the original watch page or prior research established the day.",
    "duration.seconds": "Only exact prior player metadata or listings displayed to seconds; rounded listing duration is separate.",
    "summary": "Null when only a title/listing was screened. No invented transcript summary.",
    "relevance": "Editorial relevance, not a measured quality score.",
    "default_search_visible": "False for secondary same-title uploads. They remain in videos for inspection.",
    "creator_title_contains_unverified_claim": "Flags numerical, superlative or performance claims in the creator title. These are not endorsements.",
    "indexes": "Video-ID mappings for direct filtering. These omit secondary duplicate variants.",
    "search_text": "Lowercase searchable title, creator, topics, audience and available editorial text.",
    "review.catalogue_inclusion": "Published discovery; evidence depth does not establish independent editorial clearance.",
    "upcoming_videos": "Scheduled videos without a published view count; excluded from the searchable published-video collection.",
    "research_date": "Date of the latest bounded research pass. It does not imply every carried-over record was rechecked that day."
  },
  "taxonomy": {
    "topics": {
      "account_access_and_policy": {
        "label": "Account Access And Policy",
        "purpose": "Review account setup and delivery restrictions."
      },
      "agency_operations": {
        "label": "Agency Operations",
        "purpose": "Run and improve a paid-media agency."
      },
      "amazon_ads": {
        "label": "Amazon Ads",
        "purpose": "Platform-specific advertising discovery."
      },
      "audiences_and_targeting": {
        "label": "Audiences And Targeting",
        "purpose": "Plan audience selection and retargeting."
      },
      "auditing_and_diagnostics": {
        "label": "Auditing And Diagnostics",
        "purpose": "Find account problems and prioritise investigation."
      },
      "automation_and_ai": {
        "label": "Automation And Ai",
        "purpose": "Evaluate automation and AI-assisted workflows."
      },
      "b2b_and_abm": {
        "label": "B2B And Abm",
        "purpose": "Plan account-based and B2B advertising."
      },
      "budget_and_bidding": {
        "label": "Budget And Bidding",
        "purpose": "Review allocation, bids and pacing."
      },
      "client_acquisition": {
        "label": "Client Acquisition",
        "purpose": "Evaluate ways to win appropriate clients."
      },
      "client_onboarding": {
        "label": "Client Onboarding",
        "purpose": "Clarify client goals, constraints and handoffs."
      },
      "client_reporting": {
        "label": "Client Reporting",
        "purpose": "Explain results and decisions to stakeholders."
      },
      "conversion_tracking": {
        "label": "Conversion Tracking",
        "purpose": "Improve the collection and delivery of conversion data."
      },
      "creative_strategy": {
        "label": "Creative Strategy",
        "purpose": "Develop and test advertising ideas."
      },
      "ecommerce_and_feeds": {
        "label": "Ecommerce And Feeds",
        "purpose": "Manage product, feed and ecommerce advertising decisions."
      },
      "google_ads": {
        "label": "Google Ads",
        "purpose": "Platform-specific advertising discovery."
      },
      "hiring_and_team": {
        "label": "Hiring And Team",
        "purpose": "Improve staffing, accountability and delivery capacity."
      },
      "incrementality_and_mmm": {
        "label": "Incrementality And Mmm",
        "purpose": "Compare causal tests and aggregate measurement approaches."
      },
      "landing_pages_and_cro": {
        "label": "Landing Pages And Cro",
        "purpose": "Improve what happens after an ad click."
      },
      "lead_generation": {
        "label": "Lead Generation",
        "purpose": "Platform-specific advertising discovery."
      },
      "lead_quality_and_crm": {
        "label": "Lead Quality And Crm",
        "purpose": "Connect advertising leads to downstream business outcomes."
      },
      "linkedin_ads": {
        "label": "Linkedin Ads",
        "purpose": "Platform-specific advertising discovery."
      },
      "local_services": {
        "label": "Local Services",
        "purpose": "Apply paid-media and conversion practices to local service businesses."
      },
      "measurement_and_attribution": {
        "label": "Measurement And Attribution",
        "purpose": "Interpret marketing performance and attribution."
      },
      "meta_ads": {
        "label": "Meta Ads",
        "purpose": "Platform-specific advertising discovery."
      },
      "microsoft_ads": {
        "label": "Microsoft Ads",
        "purpose": "Platform-specific advertising discovery."
      },
      "other_paid_channels": {
        "label": "Other Paid Channels",
        "purpose": "Platform-specific advertising discovery."
      },
      "paid_media_strategy": {
        "label": "Paid Media Strategy",
        "purpose": "Platform-specific advertising discovery."
      },
      "pinterest_ads": {
        "label": "Pinterest Ads",
        "purpose": "Platform-specific advertising discovery."
      },
      "pricing_and_profitability": {
        "label": "Pricing And Profitability",
        "purpose": "Connect work and ad spend to commercial economics."
      },
      "reddit_ads": {
        "label": "Reddit Ads",
        "purpose": "Platform-specific advertising discovery."
      },
      "snapchat_ads": {
        "label": "Snapchat Ads",
        "purpose": "Platform-specific advertising discovery."
      },
      "tiktok_ads": {
        "label": "Tiktok Ads",
        "purpose": "Platform-specific advertising discovery."
      },
      "youtube_and_video_ads": {
        "label": "Youtube And Video Ads",
        "purpose": "Platform-specific advertising discovery."
      }
    },
    "audiences": [
      "agency_owner",
      "b2b_marketer",
      "brand_owner",
      "creative_strategist",
      "ecommerce_marketer",
      "freelancer",
      "lead_generation_marketer",
      "measurement_specialist",
      "paid_media_practitioner",
      "team_lead"
    ],
    "review_evidence_levels": {
      "listing_only": "Title and listing metadata screened; not a content recommendation.",
      "description_reviewed": "Original creator description reviewed; no full viewing.",
      "transcript_sampled": "Description and portions of an auto-generated transcript reviewed; no full viewing."
    }
  },
  "coverage": {
    "channel_screening": "6 September baseline: first 30 videos on eight channels plus targeted discovery. 8 September refresh: first 12 videos on those eight channels, plus first 6 on Optmyzr and Ad Badger. 12 September: first 30 FeedArmy uploads, with three original descriptions inspected. 14 September: 15 recent Thomas Eccel feed entries screened; five full-length tutorials were included and ten Shorts were not selected. 16 September: the latest 30 Andrew Lolk Talks PPC uploads were checked against their original watch-page descriptions and exact metadata. 28 September: all active source feeds refreshed; three Barry Schwartz videos with paid-media descriptions were added as discovery records. 30 September: active feeds refreshed; one Andrew Lolk and two Barry Schwartz videos with original descriptions and watch-page metadata were added as discovery records. 7 October: active feeds refreshed, including a first recent-feed screen of Paid Media Pros; one Andrew Lolk and one Paid Media Pros video with original descriptions and watch-page metadata were added as discovery records.",
    "topic_counts": {
      "agency_operations": 31,
      "automation_and_ai": 44,
      "google_ads": 119,
      "landing_pages_and_cro": 7,
      "creative_strategy": 36,
      "auditing_and_diagnostics": 24,
      "conversion_tracking": 47,
      "measurement_and_attribution": 45,
      "hiring_and_team": 8,
      "lead_generation": 16,
      "lead_quality_and_crm": 8,
      "amazon_ads": 10,
      "budget_and_bidding": 21,
      "ecommerce_and_feeds": 52,
      "pricing_and_profitability": 11,
      "client_acquisition": 10,
      "client_reporting": 5,
      "incrementality_and_mmm": 3,
      "audiences_and_targeting": 17,
      "b2b_and_abm": 4,
      "linkedin_ads": 31,
      "client_onboarding": 1,
      "youtube_and_video_ads": 4,
      "reddit_ads": 2,
      "tiktok_ads": 4,
      "snapchat_ads": 1,
      "other_paid_channels": 2,
      "pinterest_ads": 1,
      "local_services": 12,
      "meta_ads": 46,
      "microsoft_ads": 4,
      "account_access_and_policy": 8,
      "paid_media_strategy": 15
    },
    "stronger_coverage": [
      "Google Ads",
      "Meta creative and account strategy",
      "tracking and attribution",
      "agency operations",
      "LinkedIn Ads"
    ],
    "lighter_coverage": [
      "TikTok",
      "Amazon Ads",
      "Pinterest",
      "Reddit",
      "Microsoft Ads",
      "Snapchat",
      "CTV/native advertising"
    ],
    "remaining_gaps": [
      "Systematic historical channel and playlist review",
      "Independent cross-checks of creator claims",
      "Full transcript or video review for discovery-only entries",
      "Exact dates and exact counts for rounded listing-only entries",
      "More specialist coverage of CTV/programmatic, retail media beyond Amazon, and agency financial modelling"
    ],
    "stop_reason": "Bounded latest-30 upload intake from Andrew Lolk Talks PPC. Older uploads and other channel tabs were not included.",
    "latest_refresh": {
      "type": "individual_video_active_source_intake",
      "source_urls": [
        "https://www.youtube.com/@AndrewLolkTalksPPC",
        "https://www.youtube.com/@PaidMediaPros/videos"
      ],
      "watch_pages_checked": 2,
      "individual_videos_included": 2,
      "full_videos_watched": 0
    }
  },
  "discovery_log": [
    {
      "surface": "youtube_channel_listings",
      "query": "Latest videos on eight selected creator channels",
      "records_screened": 240
    },
    {
      "surface": "youtube_search",
      "query": "LinkedIn Ads AJ Wilcox 2026",
      "outcome": "Discovered LinkedIn Ads Show and screened its latest videos."
    },
    {
      "surface": "youtube_search",
      "query": "Ed Leake agency profitability pricing",
      "outcome": "Discovered the channel and added four focused owner resources."
    },
    {
      "surface": "youtube_search",
      "query": "TikTok Ads 2026 campaign tutorial",
      "outcome": "Added two ZoCo Marketing resources; reviewed the long-course description."
    },
    {
      "surface": "youtube_search",
      "query": "Amazon PPC 2026 Ad Badger",
      "outcome": "Added four Ad Badger resources; reviewed two descriptions."
    },
    {
      "surface": "original_publisher",
      "query": "Google Ads measurement stack / Ads Decoded",
      "outcome": "Followed official Google links to two original videos and reviewed descriptions."
    },
    {
      "surface": "web_search",
      "query": "Paid media agency owner pricing profitability; LinkedIn/TikTok tutorials; incrementality/MMM; Reddit learning recommendations",
      "outcome": "Creator discovery and measurement publisher leads."
    },
    {
      "surface": "youtube_channel_listings",
      "query": "Latest videos: eight core channels with 12 rows each; Optmyzr and Ad Badger with 6 rows each",
      "records_screened": 108,
      "research_date": "2026-09-08"
    },
    {
      "surface": "reddit",
      "query": "PPC education, client relationships and B2B agency acquisition",
      "discussions_opened": 3,
      "new_direct_video_links_retained": 0,
      "research_date": "2026-09-08"
    },
    {
      "surface": "youtube_playlist",
      "source_url": "https://www.youtube.com/playlist?list=PLYHYmgV7dx1XXcqhcXbFeaXWVAunb2kkw",
      "research_date": "2026-09-11",
      "listed_items": 8,
      "accessible_items": 7,
      "new_included": 4,
      "excluded": 2,
      "deferred": 1,
      "unavailable": 1
    },
    {
      "surface": "youtube_channel_listings",
      "source_url": "https://www.youtube.com/@feedarmy/videos",
      "research_date": "2026-09-12",
      "records_screened": 30,
      "watch_page_reviews": 3,
      "new_included": 23,
      "not_selected": 7
    },
    {
      "surface": "youtube_atom_feed",
      "source_url": "https://www.youtube.com/feeds/videos.xml?channel_id=UCl37yTD95QQA-l83M4_pv8g",
      "research_date": "2026-09-14",
      "records_screened": 15,
      "new_included": 5,
      "not_selected": 10
    }
  ],
  "sources": {
    "channels": [
      {
        "name": "Ad Badger",
        "channel_listing_urls": [
          "https://www.youtube.com/@AdBadgerDen/videos"
        ],
        "observations_in_this_expansion": 4,
        "discovery_method": "Targeted search or original publisher links",
        "screening_only": true,
        "latest_refresh": {
          "observed_at": "2026-09-08T20:44:11.309Z",
          "listing_rows_screened": 6
        }
      },
      {
        "name": "Analytics Mania",
        "channel_listing_urls": [
          "https://www.youtube.com/@AnalyticsMania/videos"
        ],
        "observations_in_this_expansion": 30,
        "discovery_method": "Latest channel page; first 30 video listings",
        "screening_only": true,
        "latest_refresh": {
          "observed_at": "2026-09-08T20:33:10.869Z",
          "listing_rows_screened": 12
        }
      },
      {
        "name": "Ben Heath",
        "channel_listing_urls": [
          "https://www.youtube.com/@BenHeath/videos"
        ],
        "observations_in_this_expansion": 30,
        "discovery_method": "Latest channel page; first 30 video listings",
        "screening_only": true,
        "latest_refresh": {
          "observed_at": "2026-09-08T20:33:24.839Z",
          "listing_rows_screened": 12
        }
      },
      {
        "name": "Dara Denney",
        "channel_listing_urls": [
          "https://www.youtube.com/@DaraDenney/videos"
        ],
        "observations_in_this_expansion": 30,
        "discovery_method": "Latest channel page; first 30 video listings",
        "screening_only": true,
        "latest_refresh": {
          "observed_at": "2026-09-08T20:32:45.305Z",
          "listing_rows_screened": 12
        }
      },
      {
        "name": "Ed Leake",
        "channel_listing_urls": [
          "https://www.youtube.com/@EdLeake/videos"
        ],
        "observations_in_this_expansion": 34,
        "discovery_method": "Latest channel page; first 30 video listings",
        "screening_only": true,
        "latest_refresh": {
          "observed_at": "2026-09-08T20:32:58.104Z",
          "listing_rows_screened": 12
        }
      },
      {
        "name": "Google Ads",
        "channel_listing_urls": [],
        "observations_in_this_expansion": 2,
        "discovery_method": "Targeted search or original publisher links",
        "screening_only": true
      },
      {
        "name": "LinkedIn Ads Show",
        "channel_listing_urls": [
          "https://www.youtube.com/@LinkedInAdsShow/videos"
        ],
        "observations_in_this_expansion": 30,
        "discovery_method": "Latest channel page; first 30 video listings",
        "screening_only": true,
        "latest_refresh": {
          "observed_at": "2026-09-08T20:37:34.781Z",
          "listing_rows_screened": 12
        }
      },
      {
        "name": "Miles & Bob: PPC Mastery",
        "channel_listing_urls": [
          "https://www.youtube.com/@ppcmasterycom/videos"
        ],
        "observations_in_this_expansion": 30,
        "discovery_method": "Latest channel page; first 30 video listings",
        "screening_only": true,
        "latest_refresh": {
          "observed_at": "2026-09-08T20:32:10.419Z",
          "listing_rows_screened": 12
        }
      },
      {
        "name": "Paid Media Pros",
        "channel_listing_urls": [
          "https://www.youtube.com/@PaidMediaPros/videos"
        ],
        "observations_in_this_expansion": 30,
        "discovery_method": "Latest channel page; first 30 video listings",
        "screening_only": true,
        "latest_refresh": {
          "observed_at": "2026-09-08T20:37:22.619Z",
          "listing_rows_screened": 12
        }
      },
      {
        "name": "Surfside PPC",
        "channel_listing_urls": [
          "https://www.youtube.com/@SurfsidePPC/videos"
        ],
        "observations_in_this_expansion": 30,
        "discovery_method": "Latest channel page; first 30 video listings",
        "screening_only": true,
        "latest_refresh": {
          "observed_at": "2026-09-08T20:37:53.538Z",
          "listing_rows_screened": 12
        }
      },
      {
        "name": "ZoCo Marketing",
        "channel_listing_urls": [],
        "observations_in_this_expansion": 2,
        "discovery_method": "Targeted search or original publisher links",
        "screening_only": true
      },
      {
        "name": "Optmyzr",
        "channel_listing_urls": [
          "https://www.youtube.com/@Optmyzr/videos"
        ],
        "discovery_method": "Original channel listing",
        "screening_only": true,
        "latest_refresh": {
          "observed_at": "2026-09-08T20:43:33.578Z",
          "listing_rows_screened": 6
        }
      },
      {
        "name": "Erum Shaheen - Google Ads",
        "channel_listing_urls": [],
        "channel_url": "https://www.youtube.com/@erumshaheen",
        "discovery_method": "User-supplied playlist; channel archive not independently screened.",
        "source_url": "https://www.youtube.com/playlist?list=PLYHYmgV7dx1XXcqhcXbFeaXWVAunb2kkw"
      },
      {
        "name": "FeedArmy",
        "channel_listing_urls": [
          "https://www.youtube.com/@feedarmy/videos"
        ],
        "channel_url": "https://www.youtube.com/@feedarmy",
        "channel_id": "UCQWvdfkqQ09mv9R-yP6hyvA",
        "discovery_method": "First 30 uploads in the channel Videos tab, sorted Latest. Not a full channel scan.",
        "screening_only": false,
        "latest_refresh": {
          "observed_at": "2026-09-12",
          "listing_rows_screened": 30,
          "descriptions_reviewed": 3,
          "full_videos_watched": 0
        }
      },
      {
        "name": "Thomas Eccel - Google Ads & ChatGPT Ads",
        "channel_url": "https://www.youtube.com/@thomaseccel",
        "channel_id": "UCl37yTD95QQA-l83M4_pv8g",
        "channel_listing_urls": [
          "https://www.youtube.com/feeds/videos.xml?channel_id=UCl37yTD95QQA-l83M4_pv8g"
        ],
        "discovery_method": "User-supplied channel; bounded recent Atom feed screen.",
        "screening_only": false,
        "latest_refresh": {
          "observed_at": "2026-09-14T08:40:00+00:00",
          "feed_entries_screened": 15,
          "full_length_videos_included": 5,
          "shorts_not_included": 10,
          "full_videos_watched": 0
        }
      },
      {
        "name": "Andrew Lolk Talks PPC",
        "channel_listing_urls": [
          "https://www.youtube.com/channel/UCz6-WpQWDS2b4UAnGggzJ0w/videos"
        ],
        "channel_id": "UCz6-WpQWDS2b4UAnGggzJ0w",
        "observations_in_this_expansion": 30,
        "discovery_method": "Original channel Videos page and 30 original watch descriptions",
        "screening_only": false,
        "latest_refresh": {
          "observed_at": "2026-09-16T13:57:44.333703+00:00",
          "listing_rows_screened": 30
        }
      },
      {
        "name": "RustyBrick Barry Schwartz Search Engine Roundtable",
        "channel_url": "https://www.youtube.com/user/rustybrick",
        "channel_id": "UCp8Kv-cF9YfA-G33CRxv6SQ",
        "channel_listing_urls": [
          "https://www.youtube.com/feeds/videos.xml?channel_id=UCp8Kv-cF9YfA-G33CRxv6SQ"
        ],
        "discovery_method": "User-supplied channel; recent Atom feed screen and original watch-page descriptions for selected entries.",
        "screening_only": false,
        "latest_refresh": {
          "observed_at": "2026-09-28T12:37:42.773867+00:00",
          "feed_entries_screened": 15,
          "full_length_videos_included": 3,
          "full_videos_watched": 0
        }
      }
    ],
    "reddit_discussions": [
      {
        "title": "Creative strategy",
        "url": "https://www.reddit.com/r/FacebookAds/comments/1s6s2pd/creative_strategy/",
        "published_date": "2026-03-29",
        "role": "anecdotal_creator_and_topic_discovery",
        "finding": "Members ask for current, affordable creative education; replies recommend Dara Denney and Barry Hott.",
        "limitations": "Small, self-selected discussion. A commenter treats long-running ads as winners; no advertiser results substantiate that inference.",
        "access": "opened in initial deep dive"
      },
      {
        "title": "Who's reputable to learn from?",
        "url": "https://www.reddit.com/r/FacebookAds/comments/1gaip0n/whos_reputable_to_learn_from/",
        "published_date": "2024-10-23",
        "role": "anecdotal_creator_and_topic_discovery",
        "finding": "The original poster seeks fundamentals, metric interpretation and testing rather than isolated hacks; replies name Dara Denney and other educators.",
        "limitations": "Conflicting methods and commercial comments; this is evidence of questions and opinions, not performance.",
        "access": "opened in initial deep dive"
      },
      {
        "title": "best advanced gogle ads courses for 2024?",
        "url": "https://www.reddit.com/r/PPC/comments/1dyirew/best_advanced_gogle_ads_courses_for_2024/",
        "published_date": "2024-07-08",
        "role": "anecdotal_creator_and_topic_discovery",
        "finding": "An agency owner asks for deeper skills. Replies recommend PPC Mastery, Optmyzr Town Hall and Ed Leake, while disagreeing about how current course material is.",
        "limitations": "Historical creator-discovery evidence; affiliate codes and self-promotion are present. Not a current course-price or quality benchmark.",
        "access": "opened in initial deep dive"
      },
      {
        "title": "Best YouTuber about gAds",
        "url": "https://www.reddit.com/r/googleads/comments/1ddux7y/best_youtuber_about_gads/",
        "published_date": "2024-06-12",
        "role": "anecdotal_creator_and_topic_discovery",
        "finding": "Replies suggest Solutions 8, Surfside PPC, Aaron Young and Ed Leake; one explains the appeal of connecting account work to business goals.",
        "limitations": "Opinions conflict, and the thread does not validate a specific current episode.",
        "access": "opened in initial deep dive"
      },
      {
        "title": "Best Google Ads course in 2026 for someone transitioning from Social Media & Marketing?",
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    }
  },
  "maintenance": {
    "snapshot_date": "2026-09-28",
    "view_counts": "Dated raw source observations, not live counters or ranking points. Earlier observations retain their original dates.",
    "refresh": "The latest release refreshed all registered source feeds. It adds three description-reviewed Barry Schwartz discoveries. Historical source observation dates remain intact."
  },
  "limitations": [
    "No full videos were watched during this expansion. Ten new original descriptions were reviewed; the remaining additions were screened from listings.",
    "Three sampled transcripts are carried forward from the original deep dive.",
    "A title or creator endorsement does not validate the advice, claimed results, or present-day product behaviour.",
    "Reddit provided anecdotal discovery signals, not a consensus score.",
    "Search results and latest-upload lists can omit relevant older videos and other creators.",
    "This dated refresh has not been merged or deployed. The live 6 September catalogue and its PDF remain a separate edition.",
    "Not all prior videos were rechecked. Individual view observation times remain authoritative.",
    "Reddit responses may be cached and are anecdotal discovery signals; no new direct video link was verified from the three additional discussions.",
    "Classic-labelled episodes may recycle older advice. Listing age does not establish the original recording or update date.",
    "11 September intake: seven accessible playlist videos screened, six caption transcripts sampled, zero full videos watched. One hidden item has no observable ID. Existing 241 included videos and the September 8 upcoming observation were not rechecked."
  ],
  "publication": {
    "edition": "Public discovery research, 10 October 2026: active-source update",
    "publisher": "Paid Media Collective",
    "page_url": "https://paidmediacollective.com/resources/paid-media-video-library",
    "json_url": "https://paidmediacollective.com/research/videos/paid-media-video-catalogue-2026-10-10.json",
    "status": "published_discovery_edition",
    "status_meaning": "Discovery publication is separate from independent editorial clearance. Original evidence depth and observation dates remain visible.",
    "credit": "Original videos and thumbnails belong to their creators. Research and selection by Paid Media Collective. Inclusion does not imply partnership, endorsement or contributor membership.",
    "original_snapshot_url": "https://paidmediacollective.com/research/videos/paid-media-video-catalogue.json",
    "companion_pdf": {
      "url": "https://paidmediacollective.com/research/videos/paid-media-video-library.pdf",
      "edition_date": "2026-09-06",
      "scope": "Eight original starting points; predates this playlist intake."
    }
  },
  "upcoming_videos": [
    {
      "video_id": "U7JrJ3x2YH8",
      "title": "How Searchperts Saves Time and Brings More of Its PPC Workflow Into One Place With Optmyzr",
      "url": "https://www.youtube.com/watch?v=U7JrJ3x2YH8",
      "creator": "Optmyzr",
      "scheduled_display": "Premieres 9/9/26, 5:30 PM",
      "scheduled_timezone": null,
      "scheduled_time_note": "Browser-local display; timezone not explicitly printed by YouTube.",
      "views": {
        "count": null,
        "approximate_count": null,
        "display": null,
        "precision": "unavailable",
        "observed_at": "2026-09-08T20:43:33.578Z",
        "source_url": "https://www.youtube.com/@Optmyzr/videos",
        "source_type": "youtube_channel_listing"
      },
      "status": "availability_not_rechecked_since_original_observation",
      "summary": null,
      "default_search_visible": false,
      "source_url": "https://www.youtube.com/@Optmyzr/videos",
      "observed_at": "2026-09-08T20:43:33.578Z",
      "observation_note": "Listed as an upcoming premiere on 8 September 2026. Its subsequent availability was not checked during the playlist intake."
    }
  ],
  "deferred_videos": [
    {
      "video_id": "Mr5lfuKSY_0",
      "title": "Business Insider Podcast. The Journey from Freelancer to Agency Owner!",
      "url": "https://www.youtube.com/watch?v=Mr5lfuKSY_0",
      "canonical_url": "https://www.youtube.com/watch?v=Mr5lfuKSY_0",
      "playlist_id": "PLYHYmgV7dx1XXcqhcXbFeaXWVAunb2kkw",
      "playlist_position": 6,
      "creator": "Erum Shaheen - Google Ads",
      "creator_credit": "Erum Shaheen. Original video and artwork belong to their respective creators.",
      "contributors": [
        {
          "name": "Erum Shaheen",
          "role": "uploader and interview guest",
          "url": "https://www.youtube.com/@erumshaheen"
        }
      ],
      "published_date": "2026-05-19",
      "published_date_precision": "day",
      "published_relative_display": "3 months ago",
      "original_update_date": "unknown",
      "discovered_at": "2026-09-11",
      "discovery_classification": "older_video_new_to_catalogue",
      "views": {
        "count": 63,
        "approximate_count": null,
        "display": "63 views",
        "precision": "exact_display",
        "observed_at": "2026-09-11",
        "observed_at_precision": "day",
        "source_url": "https://www.youtube.com/watch?v=Mr5lfuKSY_0",
        "source_type": "expanded_youtube_watch_page"
      },
      "view_observations": [
        {
          "count": 63,
          "approximate_count": null,
          "display": "63 views",
          "precision": "exact_display",
          "observed_at": "2026-09-11",
          "observed_at_precision": "day",
          "source_url": "https://www.youtube.com/playlist?list=PLYHYmgV7dx1XXcqhcXbFeaXWVAunb2kkw",
          "source_type": "youtube_playlist_listing"
        },
        {
          "count": 63,
          "approximate_count": null,
          "display": "63 views",
          "precision": "exact_display",
          "observed_at": "2026-09-11",
          "observed_at_precision": "day",
          "source_url": "https://www.youtube.com/watch?v=Mr5lfuKSY_0",
          "source_type": "expanded_youtube_watch_page"
        }
      ],
      "original_watch_metadata_text": "63 views May 19, 2026",
      "duration": {
        "seconds": 765,
        "display": "12:45",
        "precision": "watch_page_exact",
        "approximate_seconds": null
      },
      "playlist_duration_display": "12 minutes, 46 seconds",
      "playability": {
        "checked_on": "2026-09-11",
        "content_playback_observed_seconds": 20,
        "paused_after_check": true,
        "full_video_watched": false,
        "scope": "Short muted playback spot-check; continuous and regional availability not tested."
      },
      "image": null,
      "evidence_level": "transcript_sampled",
      "source_urls": [
        "https://www.youtube.com/playlist?list=PLYHYmgV7dx1XXcqhcXbFeaXWVAunb2kkw",
        "https://www.youtube.com/watch?v=Mr5lfuKSY_0"
      ],
      "quality_clearance": "not_independently_reviewed",
      "default_search_visible": false,
      "language": "en",
      "disposition": "deferred",
      "reason_code": "promotional_interview_attribution_unresolved",
      "reason": "Short founder and agency promotion with general funnel advice in the sampled section. Original interviewer and production credit are not established; the title alone does not establish affiliation with the Business Insider news publisher.",
      "summary": null,
      "summary_basis": null,
      "commercial_context": "Host promotes agency services and training. Agency founder promotional interview.",
      "limitations": [
        "No full video viewing; creator-reported outcomes are not independently verified."
      ],
      "transcript_sample_ranges": [
        {
          "start": "00:00",
          "end": "01:12"
        },
        {
          "start": "07:10",
          "end": "08:30"
        }
      ],
      "duration_note": "Initial loading or playlist display was one second higher or rounded. Prefer the settled content-player duration above; the observed listing is preserved."
    }
  ],
  "feedarmy_intake": {
    "coverage": "First 30 uploads in the channel Videos tab, sorted Latest. Not a full channel scan.",
    "counts": {
      "listings_screened": 30,
      "videos_to_add": 23,
      "not_selected": 7,
      "description_reviewed": 3,
      "listing_only": 20,
      "new_independent_clearances": 0
    },
    "not_selected": [
      {
        "video_id": "Abftg0Zj_eg",
        "title": "No Performance Data In Google Merchant Center 24th June 2026",
        "url": "https://www.youtube.com/watch?v=Abftg0Zj_eg",
        "creator": "FeedArmy",
        "reason": "Dated 24 June reporting outage update; not selected as a current implementation resource.",
        "disposition": "not_selected_for_this_batch",
        "views": {
          "count": 107,
          "approximate_count": null,
          "display": "107 views",
          "precision": "exact_display",
          "observed_at": "2026-09-12",
          "source_url": "https://www.youtube.com/@feedarmy/videos",
          "source_type": "youtube_channel_listing"
        },
        "source_url": "https://www.youtube.com/@feedarmy/videos",
        "observed_on": "2026-09-12"
      },
      {
        "video_id": "Lqm6zIgZd3Y",
        "title": "Track Cross Selling Products in Google Ads Introduction",
        "url": "https://www.youtube.com/watch?v=Lqm6zIgZd3Y",
        "creator": "FeedArmy",
        "reason": "Short introduction overlaps the two more detailed cart-data tutorials selected in this batch.",
        "disposition": "not_selected_for_this_batch",
        "views": {
          "count": 145,
          "approximate_count": null,
          "display": "145 views",
          "precision": "exact_display",
          "observed_at": "2026-09-12",
          "source_url": "https://www.youtube.com/@feedarmy/videos",
          "source_type": "youtube_channel_listing"
        },
        "source_url": "https://www.youtube.com/@feedarmy/videos",
        "observed_on": "2026-09-12"
      },
      {
        "video_id": "M5b2NqTr4Bw",
        "title": "MerchantCodex.com The Expert Community For Merchants & Agencies",
        "url": "https://www.youtube.com/watch?v=M5b2NqTr4Bw",
        "creator": "FeedArmy",
        "reason": "Promotion for the publisher community; not selected as an individual instructional resource.",
        "disposition": "not_selected_for_this_batch",
        "views": {
          "count": 147,
          "approximate_count": null,
          "display": "147 views",
          "precision": "exact_display",
          "observed_at": "2026-09-12",
          "source_url": "https://www.youtube.com/@feedarmy/videos",
          "source_type": "youtube_channel_listing"
        },
        "source_url": "https://www.youtube.com/@feedarmy/videos",
        "observed_on": "2026-09-12"
      },
      {
        "video_id": "P3HiDmRuMyw",
        "title": "How to Delete a Manually Added Product in Google Merchant Center",
        "url": "https://www.youtube.com/watch?v=P3HiDmRuMyw",
        "creator": "FeedArmy",
        "reason": "Narrow older deletion tutorial overlaps the newer comprehensive product-removal guide selected in this batch.",
        "disposition": "not_selected_for_this_batch",
        "views": {
          "count": 200,
          "approximate_count": null,
          "display": "200 views",
          "precision": "exact_display",
          "observed_at": "2026-09-12",
          "source_url": "https://www.youtube.com/@feedarmy/videos",
          "source_type": "youtube_channel_listing"
        },
        "source_url": "https://www.youtube.com/@feedarmy/videos",
        "observed_on": "2026-09-12"
      },
      {
        "video_id": "lxn_Nn0ZQ3c",
        "title": "I Predicted Google Shopping 2026 Attributes a Year Ago. Here's What's Coming (And How to Win)",
        "url": "https://www.youtube.com/watch?v=lxn_Nn0ZQ3c",
        "creator": "FeedArmy",
        "reason": "Prediction-led framing; prioritised concrete diagnostics and implementation topics instead.",
        "disposition": "not_selected_for_this_batch",
        "views": {
          "count": 316,
          "approximate_count": null,
          "display": "316 views",
          "precision": "exact_display",
          "observed_at": "2026-09-12",
          "source_url": "https://www.youtube.com/@feedarmy/videos",
          "source_type": "youtube_channel_listing"
        },
        "source_url": "https://www.youtube.com/@feedarmy/videos",
        "observed_on": "2026-09-12"
      },
      {
        "video_id": "4KbyfjvX9DA",
        "title": "NEW Feature Spotted in Google Merchant Center (But Nobody Knows What It Is Yet...)",
        "url": "https://www.youtube.com/watch?v=4KbyfjvX9DA",
        "creator": "FeedArmy",
        "reason": "Unresolved feature speculation in the original title; no verified instructional substance in this intake.",
        "disposition": "not_selected_for_this_batch",
        "views": {
          "count": 141,
          "approximate_count": null,
          "display": "141 views",
          "precision": "exact_display",
          "observed_at": "2026-09-12",
          "source_url": "https://www.youtube.com/@feedarmy/videos",
          "source_type": "youtube_channel_listing"
        },
        "source_url": "https://www.youtube.com/@feedarmy/videos",
        "observed_on": "2026-09-12"
      },
      {
        "video_id": "i2llxlD-1RY",
        "title": "Google Merchant Center Just Changed the Rules for Out-of-Stock Products",
        "url": "https://www.youtube.com/watch?v=i2llxlD-1RY",
        "creator": "FeedArmy",
        "reason": "Earlier out-of-stock policy video superseded by the publisher update selected as 4Oju387Umzg. The official publisher article also flags the old advice as no longer fully correct.",
        "disposition": "not_selected_for_this_batch",
        "views": {
          "count": 843,
          "approximate_count": null,
          "display": "843 views",
          "precision": "exact_display",
          "observed_at": "2026-09-12",
          "source_url": "https://www.youtube.com/@feedarmy/videos",
          "source_type": "youtube_channel_listing"
        },
        "source_url": "https://www.youtube.com/@feedarmy/videos",
        "observed_on": "2026-09-12"
      }
    ],
    "source_url": "https://www.youtube.com/@feedarmy/videos",
    "current_implementation_not_certified": true
  },
  "andrew_lolk_intake": {
    "checked_on": "2026-09-16",
    "channel_id": "UCz6-WpQWDS2b4UAnGggzJ0w",
    "source_url": "https://www.youtube.com/channel/UCz6-WpQWDS2b4UAnGggzJ0w/videos",
    "coverage": "The latest 30 uploads returned on the channel Videos page, dated January to September 2026. This is not the complete channel archive.",
    "video_ids": [
      "ZQMljM_S1-E",
      "dWrYTkaC5UE",
      "gz4QNowUzgQ",
      "rDpHutc6ngU",
      "0YeN0S27OSY",
      "-Yk4O9RizlA",
      "H2SA6dFceBg",
      "Y5G6k9jzVtI",
      "6YxajP9Xxgo",
      "F6QtEAwDaRY",
      "CuGrl4og6so",
      "D2_j07_YaKE",
      "N4gPv7R9Bwo",
      "_cGYaD_zFr4",
      "MVQYICbeFvg",
      "gw-jJLjeL0s",
      "oFhRfESBpio",
      "IAGGFHf9QzQ",
      "mAQ_kTDZjSg",
      "jbTozW1_pV0",
      "-_cFCsNCo1I",
      "vKa3hKpTgwM",
      "au2ATO-3COk",
      "hlTRSfQ9pHo",
      "EpRAJ52c3qA",
      "kTUg5MR4thA",
      "q_fZjwBuGsw",
      "5OvsC1BK8j8",
      "zCT_vAWSbtc",
      "HDKKWnFme40"
    ],
    "review_depth": "Original descriptions and exact watch-page metadata. No full videos or transcripts reviewed.",
    "ranking": "One evidenced creator contribution per published YouTube ID under the existing video-point rule. Raw views award no points. Historical awards are unchanged."
  }
}
