Allison Schiff
Editor-in-chief
AdExchanger
Allison Schiff is editor-in-chief of AdExchanger, where she reports on advertising technology, measurement, privacy and the app economy. Her coverage connects platform developments with the commercial and operational questions facing advertisers and publishers. She writes about mobile advertising, Meta and changes in the advertising industry, with original reporting available through her publisher’s author archive.
Explore Allison’s work
Shows, ideas and places to learn from Allison Schiff.
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Channels & websites1
Events1
Programmatic I/O New York 2026
Two days exploring programmatic buying, commerce media, connected TV and the measurement questions behind advertising investment.
Newsfeed2
Taboola’s Dianomi proposal would expand its finance-publisher footprint
Taboola has proposed acquiring Dianomi. The transaction remains a proposal, not a completed acquisition. For advertisers using financial-publisher inventory, the relevant questions concern future access, commercial terms and supply overlap; none should be assumed to have changed simply because an offer was announced.
Image: Original source media
Point-of-care advertising: judge the measurement as carefully as the setting
Allison Schiff’s PatientPoint reporting explores advertising in medical-office settings. This is specialist inventory, and the reported network footprint is not a count of new screens installed this week. Healthcare advertisers considering the channel should interrogate audience definitions and measurement before treating proximity to care as evidence of effectiveness.
Image: Original source mediaThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.