About Paid Media Collective

Paid Media Collective is a resource hub and community for paid media marketers, bringing together advertising news, tools, practical learning and credited contributions.

It is for agency teams, in-house marketers and independent practitioners working across paid search, paid social, retail media, creative and measurement.

What can you find on Paid Media Collective?

Explore platform updates, tools, scripts, guides, newsletters, videos and podcasts. Find industry events, professional communities and associations, and discover the contributors behind the work. Each directory links to its original sources.

Who curates the Paid Media Collective newsletter?

Yoann Ferrand curates the Paid Media Collective weekly newsletter. It brings together advertising updates, explains why they matter and credits the original contributors. The website also provides searchable directories and contributor profiles alongside the newsletter archive.

How are sources and contributors recognised?

News and resources link to the original reporting, platform documentation or creator. Source dates and access limitations help readers distinguish an announcement from a limited rollout or a practitioner observation. Contributor profiles collect credited work so readers can explore the people behind it.

What does the leaderboard represent?

The contributor directory describes public work and areas of expertise. An editorial profile does not by itself establish PMC membership or an awarded rank. Newsletter recognition and points earned for approved member contributions are separate views, not a rating of advertising performance.

Useful knowledge should travel.

We’re building a place to find a practical guide, discover a tool, ask a better question, and learn from another advertiser’s experience. Your job title, channel, and career stage shouldn’t decide whether you feel welcome.

Find what helps your work.

Follow paid media news, compare advertising tools, or explore practitioner guides. Discover industry events and marketing communities to keep learning with others.

Our contributor directory connects resources to the people behind them, with profiles collecting their credited work.

Generous by default.

Share the lesson, give credit, and make room for another perspective. Ask questions without embarrassment. Offer help without a sales pitch. A community becomes useful when people leave it a little better than they found it.

Independent and transparent.

Our resource directory links to the people and organisations behind the work. A listing is a starting point for your research, not a paid endorsement or a promise of results. Reading notes link to their original sources and credit their authors.