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YOUR DAILY DOSE OF COLLECTIVE THINKING

Your paid media collective.

FOR THE PEOPLE
BEHIND THE CAMPAIGNS

Paid Media Collective is a resource hub and community for paid media marketers, bringing together advertising news, tools, practical learning and credited contributions.

About Paid Media Collective

Explore your worldPaid search Paid social Creative Measurement Strategy

Find your next idea

Guides you can put into practice.

Build a better toolkit

Useful tools. Clear starting points.

Find your people

Different minds. Shared ambition.

MAKE TIME FOR YOUR PEOPLE

Good things on the calendar.

All events

Summit

Connected Commerce Summit London 2026

13–14 Oct 2026In person

London, United Kingdom

Happening today

A summit for FMCG teams connecting retail media, shopper behaviour, AI and digital shelf decisions.

Retail mediaMeasurementStrategy

By My Digital Shelf

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WORTH YOUR ATTENTION

A little insight goes a long way.

All guides

Paid socialCORE READING

The Master Brief: My Complete Approach to Meta Ads

Original work: Jon Loomer

Consolidates Loomer’s approach to Meta structure, creative, targeting and measurement.

Explore the reading notes

Paid socialCORE READING

LinkedIn Lead Gen Forms Playbook: 10 Ways to Supercharge Your Lead Gen Strategy

Original work: LinkedIn

Links the offer, form, lead handling and follow-up into one campaign plan.

Explore the reading notes

PMC reading note: Creative Codes. Original source: TikTok for Business.

EXPLORE THE TOOLKIT

Tools for the task.

Explore tools

Manage campaigns

Explore specialist software for audits, budgets and optimisation.

Create and review ads

Explore specialist software for creative testing and ad production.

Build reports and analyse data

Explore specialist software for reporting and connecting your data.

GOOD IDEAS, ON SCREEN

A fresh perspective. Just press play.

Explore videos

37:37

StrategyVIDEO

How he grew his Google Ads agency with CRO and AI w/ Seth Gorton

Miles & Bob: PPC Mastery

Uploaded 1 Sept 2026

1,377 viewsObserved 9 Sept 2026 · Source metadata count

Seth Gorton discusses extending an agency's responsibility from ad clicks into landing pages, conversion-rate optimisation and CRM workflows, alongside how AI changes delivery and staffing.

Watch & learn

19:53

TAKE A FRESH PERSPECTIVE WITH YOU

Good thinking. Great company.

Explore podcasts

Paid searchPODCAST

Paid Search Podcast

Chris SchaefferLatest collected: 7 Sept 2026

A practical Google Ads question-and-answer companion. Episode 524 covers high CPCs, call reports, Performance Max versus Search and budget constraints.

Explore the show

Paid socialPODCAST

Perpetual Traffic

Ralph BurnsLatest collected: 1 Sept 2026

Paid acquisition discussions with a commercial growth lens. Episode 806 outlines a process for turning customer interviews, support conversations and event material into distinct creative themes.

Explore the show

A DIFFERENT KIND OF SCROLL

Make room on your bookshelf.

Explore books

StrategyBOOK

How Brands Grow

Byron Sharp

Examines buying patterns and the evidence behind brand growth. Useful for questioning audience and loyalty assumptions in a client's media strategy.

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CreativeBOOK

Ogilvy on Advertising

David Ogilvy

A historical perspective on advertising craft, research and agency life. Useful for revisiting the promise, evidence and selling idea behind an ad.

Explore the book

Made to Stick book cover by Chip Heath and Dan Heath

PAID MEDIA COLLECTIVE RECOGNITION

Good work deserves good company.

Meet the people sharing their expertise and helping our community grow. Your next contribution could put you among them.

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