Alyssa Boyle
Advertising and connected TV reporter
AdExchanger
Alyssa Boyle reports on television and video advertising for AdExchanger, covering the transition between linear television, streaming and connected TV. She also writes about measurement and data privacy. Her reporting follows how advertisers, agencies and media owners use viewing data and advertising technology, including the practical limits and opportunities of emerging buying tools.
Explore Alyssa’s work
Shows, ideas and places to learn from Alyssa Boyle.
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Channels & websites1
Events1
Programmatic I/O New York 2026
Two days exploring programmatic buying, commerce media, connected TV and the measurement questions behind advertising investment.
Newsfeed1
Horizon brings Roku data into Blu in phases
Horizon’s announcement describes Roku TV data flowing into its Blu platform, with full integration planned for autumn 2026. This is a Horizon-client capability, not a feature being opened to all buyers.
Image: Original source mediaThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.