Julia Waldow
Senior reporter
Modern Retail
Julia Waldow is a senior reporter at Modern Retail, covering apparel, footwear, sports, emerging technology and the economy. Her background spans television production, digital and print journalism, and audience strategy. Her reporting explores changes in retail and consumer behaviour, including social commerce and the ways brands use new platforms to reach shoppers.
Explore Julia’s work
Shows, ideas and places to learn from Julia Waldow.
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Channels & websites1
Guides & insights1
Spot & Tango makes a defined bet on brand investment
Julia Waldow’s interviews describe Spot & Tango committing $3.5 million to brand marketing after previously allocating no budget to it. The useful lesson is the decision framework behind a shift in allocation.
Image: Modern Retail; reproduced in Paid Media News Week 39Newsfeed1
Luxury resale offers a focused livestreaming example
Julia Waldow’s reporting explores TikTok Shop’s US luxury-resale activity and the role of livestreams. The insight is category-specific: live explanation can matter when buyers need confidence in an expensive item. Platform-reported sales patterns are not evidence that livestreaming will outperform other creative for every category.
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Contribution ranking & points 10 pts
Contribution points
10 contribution points · 1 credited works · #107 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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