James Hercher
Commerce and advertising technology reporter
AdExchanger
James Hercher reports on the intersection of commerce, media and advertising technology for AdExchanger. His work follows retail media networks, ecommerce platforms and the companies building advertising infrastructure. Through original reporting and commerce coverage, he examines how audience data, targeting products and changing business models affect the relationships between advertisers, retailers and media owners.
Explore James’s work
Shows, ideas and places to learn from James Hercher.
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Channels & websites1
Events1
Programmatic I/O New York 2026
Two days exploring programmatic buying, commerce media, connected TV and the measurement questions behind advertising investment.
Newsfeed1
Sam’s Club adds predictive targeting and Omni-Impact
Sam’s Club’s 17 September announcement expands its advertising proposition with predictive targeting and cross-channel measurement. The important buying question is how predicted propensity translates into incremental sales for your category.
Image: Original source mediaThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.