Microsoft Clarity · Status at source date: Newsletter archive
Microsoft Clarity adds conversion impact tab to heatmaps
Microsoft Clarity has released a Conversion tab in its heatmaps tool, showing the percentage of sessions that converted after interacting with a specific element or section on a page. Previously, heatmaps showed attention and click data but provided no direct link to conversion outcome: making it impossible to determine whether a specific component was contributing to or suppressing sales.
What changed
The feature is free and available as a Shopify app.
Why it matters for advertisers
For you, this means identifying which page elements are receiving close attention but converting poorly: the gap between interaction rate and conversion rate per element is now a direct brief for A/B testing priorities rather than a subjective judgment call.
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Original newsletter text and archive evidence
Microsoft Clarity adds conversion impact tab to heatmaps
Microsoft Clarity has released a Conversion tab in its heatmaps tool, showing the percentage of sessions that converted after interacting with a specific element or section on a page. Previously, heatmaps showed attention and click data but provided no direct link to conversion outcome: making it impossible to determine whether a specific component was contributing to or suppressing sales. The feature is free and available as a Shopify app.
For you, this means identifying which page elements are receiving close attention but converting poorly: the gap between interaction rate and conversion rate per element is now a direct brief for A/B testing priorities rather than a subjective judgment call.
Source captured . No explicit first-contributor label was provided for this update.
