Industry · Status at source date: Useful reference
Mike Ryan schedules a webinar on the August bidding change
Mike Ryan is promoting a 15 October webinar reviewing the August bidding change. The 8 October post announces forthcoming analysis, not findings or a new October bidding update.
What changed
An event notice, not a findings release
Mike Ryan is promoting a webinar scheduled for 15 October to review the August bidding change. The source is an invitation to forthcoming analysis and does not contain the webinar’s conclusions, benchmark figures or supporting methodology.
The chronology should remain clear. The bidding change belongs to August, while the promotional post is dated 8 October and the webinar is scheduled for 15 October. The post should not be cited as evidence that a particular effect on bidding, budgets or return on advertising spend has already been established.
Prepare questions for the session
Teams investigating recent bidding behaviour can use the event as a prompt to organise their own evidence. Identify which campaigns changed, when budgets were adjusted, how conversion measurement was configured and which outcomes moved over the relevant period.
If benchmark data is later presented, compare its population, definitions and measurement window with the local situation. A benchmark may inform a hypothesis, but it does not prove that the same cause, scale of effect or response applies to another account.
Assess the eventual analysis
When the presentation or supporting material becomes available, examine its methodology before relying on any conclusion. Look for sample context, clear metric definitions, the time horizon used and whether observations are descriptive or causal.
The current evidence does not establish the webinar’s detailed content, methodology, benchmark results or conclusions. Its defensible immediate use is calendar and research preparation.
Why it matters for advertisers
The webinar may become a useful reference for teams examining bidding changes. Preserving its status as a forthcoming analysis prevents a promotional notice from being mistaken for evidence and helps attendees prepare questions that can test later claims.
What to check next
- Add the 15 October webinar to the calendars of relevant team members.
- Compile local questions and evidence about bidding, budgets and return on advertising spend before the session.
- Assess any later benchmarks and conclusions against their definitions, sample and methodology.
Sources & contributor credit
- Practitioner observation · LinkedIn post
Mike Ryan’s announcement post dated 8 October 2026; webinar scheduled for 15 October 2026.
- Newsletter coverage · Paid Media Collective Week 41
Yoann Ferrand’s newsletter curation. Original reporting, account observations and visual credits are listed separately.
Original creator unverified
Original contributors and source authors are distinguished from later observations, visual credits and newsletter curation. An explicit observation credit does not establish first-ever discovery.
Attribution evidence and limitations
Published Week 41 copy and earlier event coverage reconciled.
Original work and earlier reporting evidence retained.
Story-specific image visually inspected and credited.
Attribution checked . This is a review date, not the original publication date.
- Published on this site
- Article updated
This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
