How to interpret Google Ads ROAS benchmarks
Vimal Bharadwaj breaks down Optmyzr’s Google Ads return-on-ad-spend findings by spending level and business category. The comparisons are useful for understanding how far an overall median can hide differences between accounts. Read the study alongside your own conversion-value definitions, margins and acquisition goals. A reported return can mean very different things for an online retailer and a lead-generation business, so the practical value is in choosing a relevant comparison and questioning the inputs before adopting a headline target.
Optmyzr · Published
Why make time for it?
Useful when a budget review relies on a generic ROAS target without checking the business model behind it.
What to look for
- Compare accounts with compatible conversion-value definitions.
- Set targets against margin and growth requirements, not just a median.
Keep in mind
Optmyzr customer-account observations, not the whole advertising market. Attributed ROAS is not a measure of incremental profit.
Take this question into the article
Is the benchmark using the same definition of value as your account?
The people behind the article
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Read the full argument.
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Read the full articleReading notes reviewed 30 Sept 2026. The publication date above belongs to the original source.