Ameet Khabra
Paid Search
Hop Skip Media
adwordsgirl since 2013. I run Hop Skip Media, speak at search conferences globally, and write about the slow drift happening within Google and Meta Ads that optimize platform revenue over client outcomes. Equal parts advocate and skeptic.
Canada
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Test what brand search adds before judging it by low CPA
Ameet Khabra's newsletter discusses how to assess the incremental contribution of branded search and prepare for Black Friday.
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Google Ads controls and search intent: test the authority a setting actually has
Ameet Khabra and Ana Kostic offer complementary frameworks for a changing search environment: distinguish hard boundaries from signals, then classify queries by intent and AI visibility before moving budget.
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Google changes Smart Bidding for campaigns limited by budget
Google's 17 August change affects budget-limited campaigns that outperform their CPA or ROAS targets. Optmyzr modelled possible conversion losses rather than a universal observed result.
Image: Optmyzr · From the Paid Media Collective newsletterThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 14 pts
Contribution points
14 contribution points · 2 credited works · #85 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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