Benjamin Wenner
Digital marketing strategist specialising in paid search and analytics
Benjamin Wenner is a digital marketing strategist specialising in Google Ads, Microsoft Advertising and marketing analytics. His work includes custom tracking, cloud analytics and connecting campaign measures with business goals. He writes for Search Engine Journal and shares practical PPC strategies through his blog and professional channels.
Explore Benjamin’s work
Shows, ideas and places to learn from Benjamin Wenner.
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Channels & websites1
Videos2
Why Is the M-Shaped Career Path New in Google Media Buying? (ft. Benjamin Wenner)
Benjamin Wenner and Erum Shaheen discuss combining deep PPC expertise with complementary skills, developing staff within an agency and matching specialist knowledge to client work.
Image: Erum Shaheen - Google Ads
What Agentic PPC Actually Looks Like in Practice | PPC TH 130
Frederick Vallaeys and Benjamin Wenner discuss using AI agents in PPC, focusing on data access, structured context, starting with read-only permissions and retaining human judgement.
Image: OptmyzrNewsfeed3
Google Analytics MCP gains shared hosting and optional administration tools
Google Analytics’ MCP releases add multi-tenant connections and OAuth sign-in, followed by Cloud Run deployment guidance, more real-time reporting options and opt-in administration tools.
Image: Google Analytics GitHub
Google quietly opens up AdSpace Agent, connecting the full Google ad stack
Benjamin W. has flagged that the Google Marketing Solutions team has published AdSpace Agent as an open-source agentic marketing assistant on GitHub. The agent connects to Google Ads (via GAQL), DV360, Campaign Manager 360, YouTube, Merchant Centre, BigQuery, and Search Ads 360, with proper OAuth flows and a modular toolset architecture.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
Multi-placement auctions may be distorting CTR metrics
A reminder surfaced this week about how Google's multi-placement auctions can create misleading performance metrics. When an ad appears at both the top and bottom of the same search results page, it generates multiple impressions but typically only one click, causing CTR to drop even when nothing has changed about campaign quality.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 8 pts
Contribution points
8 contribution points · 2 credited works · #202 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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