Missed and subsequent LSA calls become chargeable on 1 October
Google has told Local Services Ads advertisers that a missed call during stated business hours may be billed as a valid lead when the caller remains connected for more than 20 seconds. Google later clarified that qualifying follow-up calls can also be charged once within 15 days of the initial lead, while interactive voice response timing begins after the caller selects an option.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.