Explore the source reporting and insights credited to Brandon Ervin in the collective.
Shows, ideas and places to learn from Brandon Ervin.
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Google announced experiments that test budget or return-target changes across multiple Search campaigns, with a September rollout planned.
Image: Video still from the Paid Media Collective newsletterThe April coverage and images show a superseded DSA plan. Google's 11 June update moves the start of automatic DSA upgrades to February 2027. Automatically created assets and campaign-level broad match remain on the September 2026 timetable.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.In the latest episode of the Ads Decoded podcast, Ginny Marvin sits down with Brandon Ervin, Director of Product Management for Search Ads, to discuss campaign consolidation. Ervin clarifies that consolidation is not the end goal: equal or better performance with less granularity is.
Image: Video thumbnail from linkedin.comThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
