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Carl Hu, professional profile portrait
CONTRIBUTOR PROFILE

Carl Hu

ML Engineer at Meta, Ranking and Monetization

Carl Hu is a machine learning engineer working on ranking and monetization at Meta. He co-authored the GenRecs Tokenization research and shared the publication as his team’s work. His recorded contribution concerns data representations for advertising recommendation systems.

Advertising recommendation systemsMachine learningLLM recommendation research
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Update

Meta explains how GenRecs Tokenization helps ad recommendations learn across items

Meta published an engineering explanation of GenRecs Tokenization on 19 October. The work describes a more stable vocabulary for representing items in ad recommendations, helping models share information across related content instead of relying only on identifiers with little meaning outside a particular item.

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