Meta Content Features are activated by default at the account level: campaign-level opt-outs are no longer enough
Matias Axel Ramayo has surfaced a quiet but consequential Meta Ads default change, with the original spot credit going to Carolina Arjona Moyano. Content Features: the Meta setting that lets the system apply AI-driven creative improvements to image and video assets (enhancements, edits, automated variations): is now automatically activated at the account level for all advertisers.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.