Chris Kelly
Senior reporter
Marketing Dive
Chris Kelly is a senior reporter at Marketing Dive, covering brand marketing, connected TV and the changing identity and measurement landscape. His reporting includes quick-service restaurant marketing, advertising campaigns and the responsibilities of marketing leaders. He connects company announcements and campaign decisions with the wider shifts in media, customer experience and advertising strategy.
Explore Chris’s work
Shows, ideas and places to learn from Chris Kelly.
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McDonald’s tests a media network in company-owned restaurants
Reporting describes a pilot across 450 US company-owned McDonald’s restaurants. That is a defined test, not access to the chain’s entire estate.
Image: Chris Kelly; reproduced in Paid Media News Week 39
Lowe’s puts commerce, loyalty and retail media closer together
Chris Kelly’s interview with Jen Wilson examines the addition of digital commerce to a remit already covering marketing, retail media, loyalty and personalisation. The transferable question is organisational: are the people buying traffic, managing the shopping experience and assessing customer value working from the same priorities? This is a strategic example, not new ad-buying functionality.
Image: Original source mediaThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.