Andrew Shotland
Founder and CEO
Local SEO Guide
Andrew Shotland is the founder and CEO of Local SEO Guide, a search consultancy serving multi-location businesses, marketplaces and other complex websites. He founded the company in 2006 after working at NBC.com and InsiderPages. His public writing covers local search, search visibility and hands-on advertising observations, including Apple Maps Ads and the practical results of testing local advertising products.
Explore Andrew’s work
Shows, ideas and places to learn from Andrew Shotland.
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Apple Maps Ads: ask what a tap tells you before scaling
Andrew Shotland’s first campaign report highlights gaps he wants addressed: tracking parameters, the location of people tapping a profile, an action breakdown and separation of paid from organic activity. These are observations from his account, not a complete audit of Apple’s platform.
Image: Original source mediaThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.