Ashish Gupta

VP and General Manager, Merchant Shopping

Google

Ashish Gupta leads Merchant Shopping at Google, bringing together product, engineering and user experience teams that help retailers reach shoppers across Google surfaces. His work includes merchant tools, product data and agentic commerce. He has published official updates on Merchant Center, YouTube shopping experiences and the Universal Commerce Protocol, and speaks about the infrastructure connecting retailers with AI shopping tools.

Merchant CenterRetail mediaProduct dataAgentic commerceUniversal Commerce Protocol

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Update16 Sept 2026

UCP checkout adds cart transfer and testing tools

Google’s Merchant Centre integration hub is adding cart transfer to merchant sites and enhanced checkout-flow testing. The capabilities are rolling out gradually in the US; Australia and Canada are scheduled to follow early next year. Analytics is described as coming later.

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Update16 Sept 2026

YouTube Business Agent: a US beta for questions inside the ad

Google is inviting eligible US retailers into a Business Agent beta for YouTube ads. Viewers can ask product questions and receive guidance without leaving their YouTube context.

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This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.