Ads DevCast episode 2: Data Manager API unifies audience and conversion ingestion
Cory Liseno has published episode 2 of the Ads DevCast podcast, focused on the Data Manager API with Product Manager Melissa Ng. The episode covers how the unified ingestion API enables first-party data to be sent to multiple Google advertising products: Google Ads, DV360, and others: in a single API call, reducing engineering overhead and the need for fragmented pipelines.
Image: Ads DevCast episode featuring Cory Liseno and Melissa Ng; graphic designer unverified