Rodrigo Chaves

Explore the source reporting and insights credited to Rodrigo Chaves in the collective.

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Shows, ideas and places to learn from Rodrigo Chaves.

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Update13 Aug 2026

Microsoft Conversions API brings server-side events into advertising measurement

Microsoft’s Conversions API provides a server-side route for sending conversion events. Review access, event mapping and duplicate handling before adding it to an existing UET setup.

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Image: Template: Rodrigo Chaves (rodfchaves). Via the Paid Media Collective newsletter; screenshot capture author unverified.

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Microsoft Conversions API brings server-side events into advertising measurement