Senior director of programmatic
Tatari
Tom Discepola is senior director of programmatic at Tatari. He writes about the operational realities of connected TV advertising, including reporting transparency, data access and campaign optimisation. His published analysis distinguishes knowing where an ad appeared from being able to buy or optimise individual programmes, helping advertisers ask more precise questions about streaming media capabilities.
Shows, ideas and places to learn from Tom Discepola.
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Tom Discepola’s opinion piece draws a useful distinction: knowing where a CTV ad appeared does not automatically mean you can choose or exclude that programme. Ask separately about reporting granularity, buying controls and enforcement. Treat the article as a vendor perspective, not a universal description of every CTV product.
Image: Original source mediaThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
