Khurrum Malik
Walmart Connect marketing leader
Khurrum Malik is a marketing leader at Walmart Connect and an author of its retail-media updates. His published work covers advertising products and developments for brands using Walmart Connect.
Explore Khurrum’s work
Shows, ideas and places to learn from Khurrum Malik.
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Channels & websites1
Newsfeed3
Walmart Connect expands activation with Warner Bros. Discovery
In an article by Khurrum Malik, Walmart Connect says it is expanding audience activation and measurement with Warner Bros. Discovery across selected linear and streaming inventory. The buying routes and eligible channels differ, including streaming access through Walmart DSP arrangements.
Image: Walmart Connect
Walmart Connect extends audience activation and measurement to Spotify
In an article by Khurrum Malik, Walmart Connect describes US activation of its audiences across Spotify audio, video and display inventory through Walmart DSP. It also describes measurement linking advertising exposure with retail outcomes.
Image: Walmart Connect
Walmart, Yahoo DSP and Magnite partnership advances to Alpha
In an article by Khurrum Malik, Walmart Connect says its work with Yahoo DSP and Magnite has moved from proof of concept to Alpha. Available inventory extends beyond the earlier VIZIO focus, but Alpha status does not establish unrestricted access.
Image: Walmart ConnectThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.