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CONTRIBUTOR PROFILE

Kristen Gillespie

Director of product marketing at LinkedIn

Kristen Gillespie is a director of product marketing at LinkedIn. Her credited work includes LinkedIn guidance on B2B performance marketing, measurement and business outcomes.

B2B marketingPerformance marketingMeasurement
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Shows, ideas and places to learn from Kristen Gillespie.

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LinkedIn frames B2B Performance Principles around business outcomes

Kristen Gillespie outlines LinkedIn’s B2B Performance Principles, connecting first-party signals, buying-group reach, stage-appropriate creative, demand creation and business-outcome measurement. They are platform guidance, not five newly released advertising features.

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This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.