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John Chen

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Update

Google discusses combining attribution, incrementality and media mix modelling

Google’s latest Ads Decoded announcement introduces a discussion of how attribution, incrementality tests and media mix modelling can inform campaign decisions together. A companion episode covers practical experience implementing Meridian. The pair offers advertisers a starting point for reviewing conflicting measurement signals and planning further tests.

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This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.