Peter Adams
Senior reporter
Marketing Dive
Peter Adams is a senior reporter at Marketing Dive, where he covers the ways technology and business change affect marketing and advertising. His reporting includes advertising agencies, the use of AI in marketing, brand strategy and consumer packaged goods. He writes about major advertisers and emerging media developments, providing reporting that practitioners can follow back to the original publication.
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Shows, ideas and places to learn from Peter Adams.
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Clementine moves from launch into consumer marketing
Instacart’s new campaign demonstrates how it is presenting Clementine’s meal inspiration and shopping workflow to consumers. The assistant launched on 9 September, so this is campaign context around an earlier product announcement, not another launch.
Image: Instacart · original campaign film
Amazon DSP pilots managed ChatGPT advertising in the US
Amazon is piloting managed ChatGPT advertising through its DSP with selected US advertisers, according to Peter Adams' 10 September reporting for Marketing Dive. The report names Delta Vacations among the participants.
Image: Amazon AdsThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.