Explore the source reporting and insights credited to Elvinas Karalis in the collective.
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Multiple unrelated GA4 properties show Direct suddenly gaining revenue from 2 August, with consistent patterns suggesting an attribution bug rather than a tracking change. For you, this means channel revenue since 2 August may be misattributed, so annotate reports and hold off on budget decisions built on Direct's jump.
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4 contribution points · 1 credited works · #292 in the Lifetime contribution ranking.
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