Francesco Cifardi

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Update16 Feb 2026

[Update from last week] Google Ads' "Low activity" bulk tool now auto-enables paused keywords

Google Ads' internal "Low activity system bulk changes" tool can now enable keywords, not just pause them. Francesco Cifardi reported seeing paused keywords being automatically reactivated in Change History: the first time he'd observed this behaviour.

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Image: Ginny Marvin, clarification in a reply to Francesco Cifardi

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[Update from last week] Google Ads' "Low activity" bulk tool now auto-enables paused keywords