Amazon caps product titles at 75 characters from 27 July, with AI rewriting the rest
Amazon has announced that, from 27 July 2026, product titles in all categories except media must be 75 characters or fewer, including spaces, as detailed by Leszek S. A new searchable field, Item Highlights, adds up to 125 characters for comma-separated phrases such as materials and use cases, shown beneath the title in search results and on the detail page.
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