UK regulator orders Google to disclose AI search click data
The UK's Competition and Markets Authority has issued Google with a conduct requirement that will force it to disclose substantial data on AI search, including clicks, flagged by Lidia Infante. Google will have to provide impressions and clicks disaggregated from other search features, surfaced in a widely available platform such as Google Search Console, with AI clicks made trackable on-site so their quality can be assessed.
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