Explore the source reporting and insights credited to Luca Fiaschi, PhD in the collective.
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Luca Fiaschi has published an analysis of a recent IAB measurement survey: MMM at 61%, ghost bids at 46%, multi-touch attribution at 40%, geo-tests at 26%, with only 4% using nothing. The numbers exceed 100% because brands are stacking methods by necessity.
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4 contribution points · 1 credited works · #292 in the Lifetime contribution ranking.
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