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Mithilesh V

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Update

Meta adds a 6-second video view optimisation goal

Meta has introduced a 6-second video view optimisation option, sitting between the existing 2-second continuous view (low intent, cheap) and ThruPlay (high commitment, expensive). The addition reflects a broader platform shift toward attention-quality metrics: TikTok already uses 6-second signals implicitly, and Reddit for Business has explicitly launched 6-second engaged video-view optimisation.

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Contribution ranking & points 4 pts
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4 contribution points · 1 credited works · #292 in the Lifetime contribution ranking.

Newsfeed · 4 pts

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