Julie Friedman Bacchini
President of Neptune Moon; Managing Director of PPC Chat
Neptune Moon / PPC Chat
Julie Friedman Bacchini is president of Neptune Moon and managing director of PPC Chat. She helps businesses assess and improve paid search strategy, combining advertising knowledge with experience in design, analytics and the wider customer journey. Through consulting, speaking and community discussions, she shares practical guidance on account performance, lead generation and changes in digital advertising.
Explore Julie’s work
Shows, ideas and places to learn from Julie Friedman Bacchini.
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Channels & websites2
Communities1
PPC Chat
Explore public PPC Q&A recaps and find the official discussion spaces for advertisers.
Videos1
How to Price and Run a PPC Agency (Real Talk with a 27-Year PPC Veteran)
Julie Friedman Bacchini compares PPC pricing models, explains her preference for charging by scope, and discusses client budget cuts and written account-management procedures.
Image: Erum Shaheen - Google AdsNewsfeed2
Google flags recommendations that advertisers have already dismissed
Julie Friedman Bacchini spotted a Google Ads notification reminding advertisers that a campaign still has dismissed recommendations.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.Google Ads shows AI Max promotion inside campaign settings
Google Ads is displaying promotional messaging for AI Max directly within campaign settings during account audits. The placement appears to be an internal ad encouraging the adoption of AI features.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 8 pts
Contribution points
8 contribution points · 2 credited works · #148 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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