Ronan Shields reports for Digiday on advertising technology, programmatic buying and the companies shaping the media market. His reporting examines platform decisions, industry governance and how automation changes the work of advertisers and publishers. His Ad Tech Briefing connects industry research with practical questions about control and accountability.
Explore Ronan’s work
Shows, ideas and places to learn from Ronan Shields.
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Ad Tech Briefing: AI is changing programmatic buying faster than who controls it
Ronan Shields examines the gap between using AI to optimise campaigns and authorising it to buy media. His analysis of IAB Europe’s survey looks at adoption, human oversight and how teams measure success, then connects those questions to publisher controls. It offers a useful agenda for conversations with programmatic partners: who can approve spending, inspect decisions and intervene? Read the original for the survey’s small respondent groups and the distinction between operational efficiency and proven business performance.
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Safari 27.2 fixes a specific CNAME-related cookie lifetime issue
WebKit's Safari 27.2 release notes describe a fix for cookies set in a top-level navigation response that were capped to seven days when the site's hostname pointed to another registrable domain through CNAME.
Image: Jen Simmons / WebKitThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 10 pts
Contribution points
10 contribution points · 1 credited works · #113 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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