Sadman Shahadat helps agencies and marketers diagnose tracking problems and improve the accuracy of their digital analytics. His public work at NexaMetrics centres on GA4, Google Tag Manager, conversion tracking and server-side measurement. He publishes practical explanations of attribution, ecommerce data discrepancies, enhanced conversions and analytics audits, with an emphasis on making advertising and business data easier to reconcile.
Explore Sadman’s work
Shows, ideas and places to learn from Sadman Shahadat.
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Microsoft Conversions API brings server-side events into advertising measurement
Microsoft’s Conversions API provides a server-side route for sending conversion events. Review access, event mapping and duplicate handling before adding it to an existing UET setup.
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Contribution ranking & points 4 pts
Contribution points
4 contribution points · 1 credited works · #292 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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