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CONTRIBUTOR PROFILE

Sam Hall

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Update

New Meta Customer Life Cycle Strategy setting spotted in Ads Manager

Sam Hall has spotted a new "Customer Life Cycle Strategy" setting appearing in Meta ad accounts, adding an apparent signal layer beyond existing audience exclusions. The setting appears to provide Meta's delivery system with additional context around new customer acquisition goals: potentially improving performance where exclusions and customer matching are imperfect.

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This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.

Contribution ranking & points 4 pts
WORK IN THE COLLECTIVE

Contribution points

4 contribution points · 1 credited works · #292 in the Lifetime contribution ranking.

Newsfeed · 4 pts

Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.

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