Seb Joseph
Executive news editor at Digiday
Seb Joseph is Digiday’s executive news editor. He reports on the media and marketing industry, including advertising platforms, agency businesses and retail media.
Explore Seb’s work
Shows, ideas and places to learn from Seb Joseph.
Browse by format. Each card shows the recorded connection.
Channels & websites2
Articles1
Amazon wants to own the long game in ad measurement
Seb Joseph examines Amazon's attempt to measure advertising value beyond its usual attribution window. Its long-term sales metric uses early shopper actions and historical 12-month returns to project future sales. Agency responses in the article show why advertisers should compare that projection with observed sales and why access to enough underlying data matters. Read it when a projected long-term value is being used to justify retail media investment. Amazon's estimate that roughly one fifth of brand value appears after the standard window is its own analysis, not proof of incremental sales.
Image: Illustration: Maor Attias / PexelsNewsfeed1
Digiday reports Stagwell's acquisition of Freestar
Seb Joseph reports that Stagwell acquired publisher-monetisation business Freestar and placed it within its owned-media operations. The reviewed report does not disclose the price, and a separate official acquisition announcement was not reviewed.
Image: DigidayThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 10 pts
Contribution points
10 contribution points · 1 credited works · #113 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →