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Senthil Manickavelu, professional profile portrait
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Senthil Manickavelu

Technical PM Lead for LLM RecSys at Meta

Senthil Manickavelu, whose professional profile uses Senthilkumar M., is a technical product management lead working on LLM recommendation systems at Meta. He co-authored the GenRecs Tokenization publication and helped organise Meta’s LLMs for Recommendation Systems Forum.

Advertising recommendation systemsMachine learningLLM recommendation research
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Update

Meta explains how GenRecs Tokenization helps ad recommendations learn across items

Meta published an engineering explanation of GenRecs Tokenization on 19 October. The work describes a more stable vocabulary for representing items in ad recommendations, helping models share information across related content instead of relying only on identifiers with little meaning outside a particular item.

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