Tal Akabas is a Director of Product Management at Google. He joined Ginny Marvin on Ads Decoded to discuss Google Ads bidding, budgets and campaign-spend controls. This unclaimed editorial profile links his original episode contribution, professional identity and related published work. It keeps his role as a guest distinct from the episode host and publisher.
Explore Tal’s work
Shows, ideas and places to learn from Tal Akabas.
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How to guide campaign spend with Google Ads budget and bidding controls
Ginny Marvin and Tal Akabas discuss Google Ads budget and bidding controls, including campaign total budgets, Smart Bidding Exploration, channel prioritization, budget allocation, promotion mode and customer lifecycle goals.
Image: Google AdsNewsfeed1
Google Ads budget and target changes: an Ads Decoded learning-period discussion
PPC Land reports that Google’s Tal Akabas told Ginny Marvin on Ads Decoded that changing targets or budgets on an established campaign does not itself put the campaign into a learning period.
Image: Google Ads / Ads DecodedThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.


