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Tianwei Zhang, professional profile portrait
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Tianwei Zhang

Senior Staff Data Scientist at Meta

Tianwei Zhang is a senior staff data scientist at Meta working on LLM recommendation systems, advertising technology and ranking. He is a named co-author of the GenRecs Tokenization research. His public writing also discusses preference changes and tokenization in generative recommendation systems.

Advertising recommendation systemsMachine learningLLM recommendation research
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Update

Meta explains how GenRecs Tokenization helps ad recommendations learn across items

Meta published an engineering explanation of GenRecs Tokenization on 19 October. The work describes a more stable vocabulary for representing items in ad recommendations, helping models share information across related content instead of relying only on identifiers with little meaning outside a particular item.

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