Torsten Willms is the founder and CEO of Headline, an agency specialising in Amazon advertising. He established the business in 2020 and leads its strategy and product development. His work covers Amazon PPC, DSP and measurement, and he shares practical observations about seller tools and advertising workflows.
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Amazon seller report flags fees for Buy X Get Y promotions
Torsten Willms reports a fee change for Buy X Get Y promotions in the US and Canada from 15 January 2027, with charges appearing in later monthly billing.
Image: LinkedInThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.

