Google moves the GA4 Measurement Protocol into maintenance mode
Google has quietly placed the GA4 Measurement Protocol into maintenance mode, flagged by Vlad Simion and Nichelle Halstrom. No sunset date has been announced, so this is not a shutdown notice, but Google has signalled that no future enhancements are planned and is pointing server-side event collection toward the Data Manager API instead.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.