Read it for
- Attention
- Media planning
- Culture
What this book covers
Faris Yakob examines attention as a scarce resource in an environment of abundant content. The second edition adds research and examples to that strategic discussion. Its agency value is to question why someone would attend to a message at all, before treating bought exposure as equivalent to meaningful communication.
Bring it to your work
Write the value exchange in one campaign: what does the viewer get in return for attention? This is a PMC editorial prompt.
Reading context
Publisher verifies second edition, date and ISBN. The title is not a paid-search operations manual. Attention should not be substituted automatically for business outcomes.
External reviews & commentary
These are other readers’ assessments, summarised with their original source and context. Recommendations, review fees and earlier editions are identified below.
Foreword Reviews: Stephanie Bucklin ↗
Bucklin highlights the range of research and ideas but finds the book more useful for understanding advertising and attention than for following practical steps. That is a helpful distinction when choosing between strategic reading and an implementation manual.
Context: Paid review of the 2015 first edition, not the listed second edition. Foreword explicitly discloses free copies and a publisher-paid review fee, without a guarantee of a positive assessment.
Prepared with AI assistance from the sources identified on this page. The applications and comparisons are Paid Media Collective suggestions, not claims of full-book reading. An external review does not verify every claim in a book.
Another book to consider
The Attention Economy →
Choose this when your main question is evaluating attention measures and their use in buying decisions.
Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- Second edition; paperback
- Format
- paperback
- Reference edition date
- 3 November 2021
- ISBN-13
- 9781398602502
Publisher description and contents reviewed. Sources checked . Book not read in full.
Access: See the publisher or author for available formats and prices.
Publisher verifies second edition, date and ISBN. The title is not a paid-search operations manual. Attention should not be substituted automatically for business outcomes.
Applications, priorities and coverage depth are editorial judgments. Book not read in full.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
Take the idea off the page.
Are we earning useful attention or merely buying an opportunity to be seen?
Talk with the collective
