Read it for
- Paid social
- Facebook advertising
- Instagram advertising
What this book covers
Mark Ingles, Bob Regnerus, Perry Marshall and Thomas Meloche connect Facebook ads with what happens before and after the click. The fourth edition covers creative, video and retargeting, with related Instagram and Audience Network material. For an agency, use that breadth to map service responsibilities, while checking every operational instruction against today's platform.
Bring it to your work
Separate one older recommendation into a durable marketing principle and a platform-specific assumption to recheck. This is a PMC editorial prompt.
Reading context
2020 platform edition. Publisher description reviewed; book not read in full. Verify all implementation details against current platform documentation.
About this reading guide
This guide draws on the source description, contents or sample identified in the edition notes. No external review is cited for this listing.
Prepared with AI assistance from the sources identified on this page. The applications and comparisons are Paid Media Collective suggestions, not claims of full-book reading. An external review does not verify every claim in a book.
Another book to consider
Facebook Ads Made Simple →
Compare an introductory approach to planning and creating Facebook campaigns, also a historical manual.
Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- Edition 4
- Format
- paperback
- Reference edition date
- 27 October 2020
- ISBN-13
- 9781599186757
Publisher or author description reviewed. Sources checked . Book not read in full.
Access: See the publisher or author for available formats and prices.
2020 platform edition. Publisher description reviewed; book not read in full. Verify all implementation details against current platform documentation.
Applications, priorities and coverage depth are editorial judgments. Book not read in full.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
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