What this book covers
Frederick Vallaeys examines the human contribution to automated advertising through measurement, experimentation and additional controls. For owners, it is a way to discuss how the agency's service changes when the platform handles more execution. The 2022 perspective is useful context, while specific tactics and tools still need reassessment.
Bring it to your work
Create a responsibility map for one automated campaign: inputs, objectives, monitoring, exceptions and accountable owner. PMC editorial prompt, not a quoted book exercise or tested outcome.
Access and review scope
Platform examples and scripts reflect the 2022 context. Verify implementation against current documentation; downloaded scripts were not run. Paperback metadata comes from Bokus. The licensed ebook preview has a different ISBN and lists BookBaby; its format metadata is not transferred to the paperback. The author is associated with Optmyzr. Commercial examples and performance claims are not independent proof of results.
About this reading guide
This guide draws on the source description, contents or sample identified in the edition notes. No external review is cited for this listing.
Prepared with AI assistance from the sources identified on this page. The applications and comparisons are Paid Media Collective suggestions, not claims of full-book reading. An external review does not verify every claim in a book.
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Choose this for the later discussion of generative AI in day-to-day marketing workflows.
Edition & source notes
The reference below identifies the material checked for this listing. It may differ from the format offered by the main book link.
- Reference edition
- Paperback; numbered edition unspecified
- Format
- paperback
- Reference edition date
- 25 January 2022
- ISBN-13
- 9781544523330
Publisher description and contents reviewed. Sources checked . Book not read in full.
Reading context: 2022 PPC automation perspective.
Licensed preview contents, introduction and opening chapter inspected, plus author-associated book page; full book not read.
Access: Paid book; price varies by retailer and format.
Platform examples and scripts reflect the 2022 context. Verify implementation against current documentation; downloaded scripts were not run.
Paperback metadata comes from Bokus. The licensed ebook preview has a different ISBN and lists BookBaby; its format metadata is not transferred to the paperback.
The author is associated with Optmyzr. Commercial examples and performance claims are not independent proof of results.
Source facts and reading prompts prepared with AI assistance. The named authors and linked publishers retain credit for the original work. Source verification is separate from an assessment of current platform tactics.
Take the idea off the page.
Which important decision have we delegated without defining how we will recognise a bad outcome?
Talk with the collective
