This discussion and its public answers were preserved on 11 Sept 2026. Original dates are retained. Author identities are unavailable in the public archive. This archived discussion is read-only and does not award points.
3 perspectives preserved
For B2B with low conversion volume, I strongly recommend Target CPA with a generous target initially. The key is feeding Google enough conversion data. We switched from Max Conversions to tCPA at $150 (above our actual target) and gradually lowered it over 4-6 weeks. CPL dropped from $130 to $85. Also consider using micro-conversions (form starts, page engagement) as secondary signals.
Have you tried importing offline conversions? That was a game-changer for us. Once Google optimizes for actual qualified leads (not just form fills), the quality goes way up even if volume dips initially.
Manual CPC with Enhanced CPC off is actually underrated for B2B. It gives you full control, especially when you have limited budgets. Pair it with strong negative keyword lists and you can get very efficient. I manage $50K/mo in B2B SaaS and manual CPC still outperforms smart bidding for us.